Today’s society is increasingly more connected, impatient and content consuming. Social media is disrupting our habits, lifestyles and most industries.
What are the consequences of social media on the event industry? We all like taking and sharing pictures with our friends on social media for diverse reasons: recommendations, ego, fun and our passion.
Online word of mouth has never been so efficient and is now the strongest form of communication. Visual contents and social sharing represent a powerful sales and marketing tool, especially for events organiser who’s mission is delivering something worth sharing.
Headoo is a Visual Marketing technology that helps brands to create one-to-one relationships with customers online, during events and in-store.
The interaction between attendees, event organisers and brands are fundamental and are therefore worth being captured and shared. Turning your attendees into your brand advocates, in turn, amplifies the impact of your event and increases your brand awareness. Headoo has created technology which cleverly utilises this channel in which a brand can engage with their audience, open up conversations with individuals and create all-important one-to-one relationships.
In the context of an event, interactions with customers can be physical by the use of a connected photographer, a photo booth, a smart camera or even an iPad. Interactions can also be purely digital, for example, User Generated Contents posted on social media. When it comes to the use of professional photography, however, the quality of the content and the instant reception will boost engagement and live social sharing.
Headoo's software never sends attendee's their pictures. Instead, customers access them online on a branded and customised platform from which they can share on social media. This process allows Headoo to measure the reach and ROI generated during the event and to collect tons of data on the audience and their social media friends.
If you’re hosting an event, the use of Headoo's system can be used to amplify the event impact on social media, collect data on attendees and increase brand awareness of both the event and the sponsor and organiser. Utilising Headoo's software, event organisers can now observe the conversations on social media and create long term one to one relationship with every single attendee. The Headoo platform also allows event organisers to redirect traffic towards their website and to push their marketing materials, upcoming events and special offers. The data collected varies from, email contacts, Facebook pixels, opt-in answers also allows organisers to retarget attendees and their social media friends via emailing and social media ads campaigns.
Using Headoo provides events photography agencies and events photographers with an efficient way to deliver, store and manage the images directly with the client. Photographers no longer need to upload images to cloud-based storage . All content is securely hosted on the Headoo server in real time.
Unleash the power of Visual Marketing Technology: https://headoo.com/
Take a look at out party photography here.