Raccoon London & My Perfect Cousin

Brief Response and Estimate

Brief Response

To create a library of bespoke photography and video content reflecting the brand values, tone and energy through a series of shoots on location and in the studio.  To deliver a range of assets that reflect what the brand stands for - authenticity, sophistication and charisma; inclusive and understated.

The content will re-affirm the position of Nyetimber as the modern icon of discerning accompaniment for food lovers, wine lovers and refined celebrations for life lovers, by creating aspirational luxury imagery and video that invites large audiences to discover and enjoy the brand. 

This response delivers a detailed budget proposal and costs plus portfolios of our recommended team members who would best fulfil this brief.

Our final recommendations for models (blogger partnerships) and locations and creative direction will come at the next stage of development once we have sight of your creative brief, brand guidelines, and the opportunity to move forward with a creative development meeting with your team.

TEAM Solution

Raccoon London (Stills) & My Perfect Cousin (Video) bring together a one-stop solution offering in house creative services covering all production needs, working closely with your internal teams and agencies.  By working together we are able to offer a consistent output for both photography and video, producing seamless and cost effective shoots by combining resources and support teams. Based in London we have extensive networks, both in the UK and internationally, of suppliers, locations and creatives, to enable us to fulfil any size brief with the appropriate resources, expertise and equipment.  

There will be one Project Manager across all shoots for a single point of contact between ourselves and your team.

All progress will be managed online to enable you to see moment by moment progress and status on any project and deliverables - including budget status.

All deliverables will be available via a private online platform for approval processes and download.

CREATIVE 

Our unified workflows will ensure in subtle ways we communicate and re-affirm the Nyetimber brand in the look and feel across all deliverables. This will be achieved by not only considering the lighting solutions, shared locations and set builds, but also the composition and colour treatment for everything created.  Our photographers and film makers will have creative freedom but work effectively within the brand parameters and closely with your creative team.


Photography

Raccoon London has a roster of over 20 photographers covering every genre including food, drink and lifestyle, and will match the strongest photographers to the Nyetimber brand once we have access to the guidelines and creative brief.

To retain consistency in delivery of content, compatible photographers specialising across genres are recommended.  A specialist food and drink photographer for the product shots and a specialist lifestyle and portrait photographer for the location photography.  All imagery would be edited together for brand focussed look and feel, subject to the next stage creative development.


STEVE is a London-based food and portrait photographer with over 10 years experience.

Steve has been commissioned by some of the most innovative food and media brands in the world including Jamie Oliver, Diageo, Channel 4, Peroni, Movember Foundation, Vice, The Telegraph and The Guardian.

Steve co-founded Root+Bone in 2013, a quarterly magazine exploring London’s food and drink culture, where he is contributing editor.


ASTRID specialises in interiors and food. With over 5 years experience in the field her approach is a clean and vibrant take on classical photography, with a penchant for romanticism. Her clients range from the hospitality sector to food brands, publishers and interior designers.


JULIAN has extensive experience as a portrait and lifestyle photographer and works internationally with leading hotel and brands to create advertising content.  Stylistically he has a natural and warm approach that delivers images with life and soul.

 

 

 

 

 

 

 


HELEN has a wealth of experience of working with alcohol brands having spent 10 years in marketing brands before turning to photography.  She has travelled all over Europe to shoot in vineyards and distilleries for some of the world's leading brands including Chivas, Pernod, Mumm and Jamesons.  She has a natural style which suits capturing in the moment lifestyle activity on location.

 

 

 

 


Film

My Perfect Cousin has a passion for filming food, beverage  and lifestyle.   Working mostly with Red cameras affords the opportunity to colour (Grade)  footage in distinctive ways, re-enforcing the brand.  Capturing in 5k resolution also opens up the possibility of extracting stills from the footage thereby creating seamless content particularly suitable for digital use.  Please see the clip below to view a small sample of work.

CINEMAGRAPHS


Shoots & Budget Summary

 

important estimate NOTES

  • Shoots have been costed for maximum efficiencies across video and photography
  • A 25% discount has been applied on equipment to reflect number of days involved
  • All international travel costs are estimates until dates have been finalised
  • Number of dates per shoot subject to final creative processes
  • Creative input from Raccoon/MPC dependent on further discussions with Nyetimber and your design team
  • Further savings will be made where possible pending next stage discussions

 

1.  Corporate Headshots - removed as requested

2. Creative Bottle Shots - Photography only

  • Location:  Studio / London
  • Shoot days: 1
  • Deliverables:  6 galleries / number of final high res edited images TBC
  • Timings:  August

3. London Lifestyle - Photography & Videography

  • Location:  Various exterior public locations / London
  • Shoot days: 3
  • Deliverables:  TBC / 15 second hero videos 
  • Timings:  Early September

4. Nyetimber Moment in Location - Photography & Videography

  • Location:  Various interior public locations / London
  • Shoot days: 4
  • Deliverables:  16 moments / number of final deliverables TBC / 15 second hero videos
  • Timings:  September

5. Product Shots - Photography & Videography

  • Location:  Studio / London
  • Shoot days: 4
  • Deliverables:  38 moments / number of final deliverables TBC / stock video for use in future hero videos
  • Timings:  October

6.  Vineyard - Photography & Videography

  • Location:  Vineyard
  • Shoot days: 2
  • Deliverables:  Number of final deliverables TBC / 15 second hero videos
  • Timings:  October during harvest - date TBC

7.  International Locations - Photography & Videography

  • Location:  Ibiza / Gstaad or similar
  • Shoot days: 2
  • Deliverables:  Number of final deliverables TBC / 15 second hero videos
  • Timings:  Ibiza September / Gstaad Dec or Jan

 


NEXT STEPS

  • Nyetimber to feedback on estimate proposal with any questions for clarifications
  • Face to face meeting to discuss quote and creative direction

 

CONTACTS

Helen Abraham / Raccoon London Project Director / helen@raccoonlondon.com

 

Thank you.