RIVER ISLAND: Main spring summer

Launching their Spring Summer campaign, River Island commissioned Raccoon London filmmaker, Jacob to shoot campaign films for social and website usage.

Shooting on-location in sunny Acapulco, Mexico, he worked with Vogue Editor-in-Chief/ Stylist Edward Enninful, photographer Emma Summerton and models, Lily Donaldson and Garrett Neff; showcasing their new collection of swimwear, jeans, and colourful tops. 

Adding to the main campaign film, Jacob also captured a seamless cinemagraph of Lily for use on social; complementing the brand message in the campaign.


Filmmaker: Jacob

Client: River Island