Representing the best fashion and lifestyle brands in London's West End, Sister London are a integrated PR agency. Looking after the stores and boutiques of the famous Carnaby Street - Sister were hosting Soho Music Month; showcasing the best up and coming musicians for four weeks of musical celebration, with acts including Reprezent Radio and a panel event with GRM Daily.

As a retainer client, we were approached by Sister London to capture one of five day-long events on Carnaby Street as part of the festival. Raccoon Photographer, Iona was briefed to cover the event - using her bright, colourful style to capture atmospheric shots, portraits, and the DJs in action.

The photos were used to by Sister and their client's brands on social, in press releases and on their websites.


Photographer: Hikaru

Client: Sister London