Did you know that fitness and health is the fastest growing business sector after technology? Recently we've photographed a lot of events for this rapidly growing sector. From private dinners with the beautiful Hemsley sisters, PR events at Lomax gym in Chelsea to healthy food product sampling for Alpro soya products. There seem to be no end of health and fitness events to photograph in London!
So we jumped at the chance to send one of our event photographers to photograph London's biggest health and fitness festival Be fit London. Food demos with London's best and brightest foodies, including Tessa Ward (The Naked Chef) and Natasha Corrett (Honest Healthy). Large scale fitness classes from Beyonce dance glasses to tranquil yoga. Sampling, shops and make up demos galore. Talks from fitness legends such as Dame Kelly Homes and James Duigan. Our event photographer Lara was lucky to be selected to photograph this dynamic and extremely photogenic event and here are some of the results.