Our friends over at Bloomberg installed a miniature forest into the grounds of their arcade.
Bloomberg wanted to document the occasion with photos and a time-lapse video and thats when we received a phone call from our friends over at ANM Comms. ANM are responsible for the handling the PR of the Bloomberg arcade, which is a selection of restaurants and bars and exists at the ground level of the Bloomberg offices in the City of London. The painting of the Pride Flag is one of many public facing activities that Bloomberg has planned, which are intended to drum up more business for the bars and restaurants of the Arcade.
The resulting images and video were used online and on social media by the Bloomberg Marketing team.