In this blog post, we have interviewed Raccoon London events photographer Iona on her ability to capture the perfect candid moment. Iona informs Raccoon London of where it all began, going right back the beginning of her career in photography. From where Iona studied, to her fist ever job in the industry. Here Iona remembers some of her golden moments in photography.
Where did your career in photography begin?
"After finishing my degree at Central Saint Martins I spent a memorable summer archiving the photographs of the late Corinne Day. I then knew I wanted to focus on documenting people as much as possible, especially in London! I started working for the Evening Standard, photographing people at events and parties for Londoner's Diary. I now shoot for a variety of clients linked to food, fashion and art, as well as taking on private portrait commissions."
Outside of shooting events, where does your passion lie in photography?
"People inspire me and particular spaces and interiors. I'm often seeking out different subjects to photograph. 'What makes a good portrait?' - this question is on my mind a lot! I always try to shoot in natural light and in 'real' spaces - domestic settings, artist studio spaces etc. I'm often thinking about interiors and how my subject will work with this particular chair, with this particular painted wall behind..."
What do you consider an essential feature of reportage style, candid photography?
"This style is very appealing to me. It is my default shooting approach! I like an effortless feel to shots, not highly posed or artificial. It seems to be very popular amongst friends - most people seem to really like this approach generally - at most events, including weddings."
Do you consciously consider candid moments when shooting events? why?
"I absolutely hate missed opportunities! Therefore I'm trying my best to catch these lovely candid shots as much as possible. You can tell as the shutter goes down whether you caught the moment or not. I try not to have any effect on the subject at the time - just willing them to be themselves and to not be too put off by the lens pointing at them."
How do your clients respond to this style of photography?
"It's so nice when the clients begin to not notice you so much, despite the big camera on show... People quickly realise they don't need to consciously pose in a conventional way for me... I just want people to carry on as they are!"
Why do you think it is important to be observant for these natural moments?
"It is all about timing. Patiently waiting on occasion... And then being absolutely ready for a lovely bit of interaction between people, a great expression, a nice smile..."
Is there anything else that you would like to tell me about your practice?
"I'm currently setting up a studio space in my flat for more portrait work. The flat transformation has been very exciting - adding new colours to the walls and particular furniture for my future subjects."