Ahead of the annual London Pride celebrations on July 6th, Bloomberg arranged for their employees to take part in a group activity painting the Pride flag onto the floor of the Bloomberg Arcade. Bloomberg wanted to document the occasion with photos and a time-lapse video. We sent one of our top event photographers, Dom, to capture the event.
ANM Comms are responsible for the handling the PR of the Bloomberg arcade, which is a selection of restaurants and bars and exists at the ground level of the Bloomberg offices in the City of London. The painting of the Pride Flag is one of many public facing activities that Bloomberg has planned, which are intended to drum up more business for the bars and restaurants of the Arcade.
The resulting images and video were used online and on social media by the Bloomberg Marketing team.