We were approached by world-famous brand Reebok and Powerplay Brands who are a global leader in brand distribution of clothing, swimwear, and underwear,

As part of a two part brief, Raccoon photographer Andreas was briefed to capture a private launch event for Reebok's newest underwear range. Held at Vanilla in Fitzrovia, Reebok unveiled their new line, with models walking down the catwalk - showing next seasons designs to stakeholders and guests . Using Andreas' years of experience as a documentary and events photographer - he worked with our videographer to capture amazing imagery of the guests and models within the space - the speeches from the Reebok team and the DJ during the networking session at the end.

Andreas' photos and the video content were used for the internal team at Reebok, and the stakeholders of the business.


Photographer: Andreas

Client: Reebok & Powerplay Brands